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<channel>
	<title>LincCo Blog</title>
	<link>http://lincco.com/blog</link>
	<description>Advertising, Marketing &#38; SEO</description>
	<pubDate>Thu, 11 Sep 2008 20:05:00 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
	<language>en</language>
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		<title>Bold</title>
		<link>http://lincco.com/blog/design/bold/</link>
		<comments>http://lincco.com/blog/design/bold/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 20:00:54 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/design/bold/</guid>
		<description><![CDATA[Sometimes making text bold makes it easier to read or stand out among competing elements on the page.
But what happens if you start making everything bold?
I describe it like this.  Bold is like adding sugar to your coffee, just enough makes it taste great, and a little too much ruins it.
Here is another way to [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes making text <strong>bold</strong> makes it easier to read or stand out among competing elements on the page.</p>
<p>But what happens if you start making everything bold?</p>
<p>I describe it like this.  Bold is like adding sugar to your coffee, just enough makes it taste great, and a little too much ruins it.</p>
<p>Here is another way to describe why you shouldn’t abuse bold.  If you make everything bold, then nothing is bold. Bold by its definition is to stand apart; if everything is the same then nothing is standing out anymore.  Try selecting a fuller or broader font instead, then when  you need to use bold it will <strong>work</strong>.</p>
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		<title>Final Cut Studio</title>
		<link>http://lincco.com/blog/final-cut-studio/final-cut-studio/</link>
		<comments>http://lincco.com/blog/final-cut-studio/final-cut-studio/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 22:57:22 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Final Cut Studio]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/final-cut-studio/final-cut-studio/</guid>
		<description><![CDATA[I need to make a 30 second commercial for work.  I will be using final cut studio for the first time.  And, I dont know jack about broadcast television.  So here it goes&#8230; (with no manual!)
I know from the tapes I get back from the guys that do our editing now that [...]]]></description>
			<content:encoded><![CDATA[<p>I need to make a 30 second commercial for work.  I will be using final cut studio for the first time.  And, I dont know jack about broadcast television.  So here it goes&#8230; (with no manual!)</p>
<p>I know from the tapes I get back from the guys that do our editing now that there are color bars and count down timer that start are at the beginning of all the commercials.  So we will start with that.</p>
<p>Color Bars, Slate, Countdown, Frame 1.<br />
<a href="http://lincco.com/blog/wp-content/uploads/2008/06/colorbars.jpg" title="colorbars.jpg"><img src="http://lincco.com/blog/wp-content/uploads/2008/06/colorbars.jpg" alt="colorbars.jpg" /></a></p>
<p>I found this graphic on the <a href="http://communication.utexas.edu/technology/knowledgebase/finalcutpro/PROD_000931.html">University of Texas communications department webpage &#8220;laying a prject to tape with a timecode in fcp&#8221;</a></p>
<p>I wont be doing that, I plan to output to a dvd, but the same set of variable for putting these at the front of  your project also show up when you select print to video.<br />
(my print to video cannot be selected unless you highlight all your clips first)</p>
<p>Im not sure if its going to add this autmatically to me exported video or not, I will have to test that.  For now it  shows me the color bars and slate the print to video mode&#8230; will get back to this one.  At least I found out what the standard set up is.</p>
<p>This page at apple talks about a filter that corrects  you project to make the colors safe for broadcast tv.  <a href="http://docs.info.apple.com/article.html?artnum=303801">Link - this might be handy.</a></p>
<p>More to come&#8230;</p>
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		<title>More Springfield Restaurants That Time Forgot.</title>
		<link>http://lincco.com/blog/uncategorized/more-restraunts-that-time-forgot/</link>
		<comments>http://lincco.com/blog/uncategorized/more-restraunts-that-time-forgot/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 14:52:52 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/uncategorized/more-restraunts-that-time-forgot/</guid>
		<description><![CDATA[Here are a few more places to eat in the 80s.
Rapheals on Battlefield, it became Tony Romo&#8217;s and now is the location of Ocean Zen.  If I remember correctly, Rapheals had bands and big bar and was one of the first places in town to get fried ice cream.
Also add to the list - [...]]]></description>
			<content:encoded><![CDATA[<p>Here are a few more places to eat in the 80s.</p>
<p>Rapheals on Battlefield, it became Tony Romo&#8217;s and now is the location of Ocean Zen.  If I remember correctly, Rapheals had bands and big bar and was one of the first places in town to get fried ice cream.</p>
<p>Also add to the list - Bombay Bicycle Club, how did this place go out of business, everyone has fond memories of it.</p>
<p>This will show my age, anyone remember The Wooden Nickel?</p>
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		<title>OnMyList: Places I Miss To Eat In Springfield, Mo.</title>
		<link>http://lincco.com/blog/springfield-mo/onmylist-places-i-miss-to-eat-in-springfield-mo/</link>
		<comments>http://lincco.com/blog/springfield-mo/onmylist-places-i-miss-to-eat-in-springfield-mo/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 03:14:24 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Springfield MO]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/uncategorized/onmylist-places-i-miss-to-eat-in-springfield-mo/</guid>
		<description><![CDATA[
Red&#8217;s Giant Hamburg:In a song by the Morells&#8217; - “Hamburger, cheeseburger, lettuce and tomato/
Brown beans, root beer, French-fried potato/
It’s a crazy little place on the west side of town/
A five-five Buick knee-deep in the ground.”
First Drive Though In The USA
Coley&#8217;s:Great Onion Rings - E Central Street
Dairy Sweet:Great Ice Cream , Over by Southwest Mo State [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>Red&#8217;s Giant Hamburg:In a song by the Morells&#8217; - “Hamburger, cheeseburger, lettuce and tomato/<br />
Brown beans, root beer, French-fried potato/<br />
It’s a crazy little place on the west side of town/<br />
A five-five Buick knee-deep in the ground.”<br />
First Drive Though In The USA</li>
<li>Coley&#8217;s:Great Onion Rings - E Central Street</li>
<li>Dairy Sweet:Great Ice Cream , Over by Southwest Mo State , On Grand Street</li>
<li>East End Taveren:Owned By Mr . E at one time.  Good Food Cold Beer</li>
<li>The Grove:Steaks YES - On S. Glenstone</li>
<li>Fisher&#8217;s Hi-Boy:Family Fun - Good Food - On East Sunshine</li>
<li>EBENEZER&#8217;S RESTAURANT:Great Onion RIngs and Flower Pot Bread</li>
<li>Leong&#8217;s Tea House And Gee&#8217;s East Wind:Springfield style Cashew Chicken is defintely unique. It generally is chunks of fried chicken and cashews and no veggies with a brown sauce that resembles gravy more than anything Chinese.</li>
<li>The Tin Hut:On St Louis Street , &#8221; Double Burger , Side Hash , Cut Chock , Big Milk &#8220;</li>
<li>Hamby&#8217;s:Best Fried Chicken , And Great Rolls</li>
<li>The Shady Inn:THE place to go to Lunch or Dinner , Great Little Bar Area</li>
<li>The Cat And The Fiddle:Great Bar and Fair Food</li>
<li>Henry&#8217;s:On E Sunshine - Crusing and Hamburgers</li>
<li>Johnny Loo&#8217;s:Burnt End Salad - Loo&#8217;s Steak</li>
<li>Bagel Bin:Dr T - Oral Surgin</li>
<li>Burr&#8217;s:STILL OPEN + YOU WANT TO GO EAT THERE SOMETIME ?  Different Owner ! OK BURR&#8217;S IS CLOSED - Now it is The Nearly Famous Deli!</li>
<li>Shotgun Sam&#8217;s:YEP I REMEMBER</li>
<li>Shakeys:Yep I Remeber</li>
</ol>
<p>This is not My list &#8220;lincoln&#8221;  I found and copied this great Springfield list from here : <a href="http://www.onmylist.com/category/food_drink/Places_I_Miss_To_Eat_In_Springfield_Mo_1">Link</a></p>
<p>Check out this list at <a href="http://OnMyList.com/category/food_drink/Places_I_Miss_To_Eat_In_Springfield_Mo_1">OnMyList</a>, where you can list your pants off!</p>
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		<title>Cat And The Fiddle</title>
		<link>http://lincco.com/blog/springfield-mo/cat-and-the-fiddle/</link>
		<comments>http://lincco.com/blog/springfield-mo/cat-and-the-fiddle/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 03:05:36 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Springfield MO]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/springfield-mo/cat-and-the-fiddle/</guid>
		<description><![CDATA[
Found This Apparently Rare Image of the Cat and The Fiddle.
Please send your images of lost Springfield Locations to admin at lincco dot com
]]></description>
			<content:encoded><![CDATA[<p><a href="http://lincco.com/blog/wp-content/uploads/2008/03/catandfiddle.jpg" title="catandfiddle.jpg"><img src="http://lincco.com/blog/wp-content/uploads/2008/03/catandfiddle.jpg" alt="catandfiddle.jpg" align="top" /></a></p>
<p>Found This Apparently Rare Image of the Cat and The Fiddle.<br />
Please send your images of lost Springfield Locations to admin at lincco dot com</p>
]]></content:encoded>
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		<title>Web Pro News Top 10 Ways To Raise Your Site In Google</title>
		<link>http://lincco.com/blog/seo/web-pro-news-top-10-ways-to-raise-your-sie-in-google/</link>
		<comments>http://lincco.com/blog/seo/web-pro-news-top-10-ways-to-raise-your-sie-in-google/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 17:47:04 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/seo/web-pro-news-top-10-ways-to-raise-your-sie-in-google/</guid>
		<description><![CDATA[Link to Original Article
No matter how much some people claim the SEO industry is a den of snake-oil salesmen, there are still definite ways webmasters can improve their rankings, and thus their visibility in Google&#8217;s search results.
Editor&#8217;s Note: This by no means a comprehensive list of SEO techniques employed by the industry to get better [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://archive.webpronews.com/2008a/0214.html">Link to Original Article</a></p>
<p>No matter how much some people claim the SEO industry is a den of snake-oil salesmen, there are still definite ways webmasters can improve their rankings, and thus their visibility in Google&#8217;s search results.</p>
<p>Editor&#8217;s Note: This by no means a comprehensive list of SEO techniques employed by the industry to get better rankings in Google. If so, it wouldn&#8217;t exactly be an industry, would it? That means there&#8217;s a lot we&#8217;re leaving out. What do you recommend? Let us know in the comments section.</p>
<p>This isn&#8217;t a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won&#8217;t get you kicked out of baseball.</p>
<p>That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what we think are the top ten strategies for better search engine—and by &#8220;search engine&#8221; I mean &#8220;Google&#8221; – placement.</p>
<p>1. Title tags</p>
<p>Listed by others as one of the Big Three (tags, links, and text), we&#8217;re putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.</p>
<p>2. Content</p>
<p>The order of the Big Three is very debatable, but really they work as parts of the whole; not one of them can be left out if the machine is to work properly. In this case, you probably understand that content should be quality, however that is defined, but it should also be rich in the keywords you are targeting to drive search traffic. That doesn&#8217;t mean just throwing them in there like you&#8217;re cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should natural and not overstuffed. For the visual text part of the page, focus on working in the relevant words and phrases you want people to find you for.</p>
<p>3. Quality Links</p>
<p>Or more specifically, backlinks, links to your site from outside sources. Links are your letters of recommendation. If nobody&#8217;s recommending you, or the recommendations seem phony, then it won&#8217;t work. Authority links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site.</p>
<p>Convert visitors with Google Analytics - free</p>
<p>4. Quantity Links</p>
<p>Authority (high quality) links are by nature more difficult to get, so you&#8217;ll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose &#8220;link-swaps&#8221; to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can&#8217;t buy Google&#8217;s love that way. In fact, you&#8217;ll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.</p>
<p>5. URL</p>
<p>The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don&#8217;t like too many parameters in the URL (easy to confuse the spiders with &amp; and ?) and people can&#8217;t read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they&#8217;re the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.</p>
<p>6. Spider Food</p>
<p>Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.</p>
<p>7. Site Architecture</p>
<p>There&#8217;s a lot to consider here, but the goal is creating a site spiders can easily access, a site that tells them where to go and what to index. Sitemaps are vital for this purpose, as is proper use of Robots.txt. Just this week, Google&#8217;s Webmaster Trends Analyst Susan Moskwa posted 7 must-read Webmaster Central blog posts about these very topics.</p>
<p>8. Frequently Updated Content</p>
<p>You could start a site, slap some content on it, and let it sit there in cyber space. It&#8217;ll be indexed, most likely. But you really expand your credibility as a devoted, relevant source if you update regularly. In addition to spiders, it gives people a reason to come back, too.</p>
<p>9. Start a Blog</p>
<p>A great way to establish yourself as an authority voice on the Internet is to start a blog about the industry you&#8217;re in. Maintaining a blog means another entry point with regularly updated content that eventually with some authority helps pull up the main site via targeted links to the site, or specific pages within the site. It&#8217;s not a spam blog, which will be zapped eventually, if there&#8217;s useful content on it and legitimate linking.</p>
<p>10. Don&#8217;t Forget Humans</p>
<p>This is so important, it probably should be higher up on the list. There&#8217;s an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what&#8217;s the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you&#8217;ll want to check out. He&#8217;s been telling people how make user-centric websites since web directories were still phonebooks—you know, on paper.</p>
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		<title>Superbowl Advertising</title>
		<link>http://lincco.com/blog/advertising/superbowl-advertising/</link>
		<comments>http://lincco.com/blog/advertising/superbowl-advertising/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 18:53:23 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/advertising/superbowl-advertising/</guid>
		<description><![CDATA[Here is a link just sent to me from Byron in LA. Its a chronological look a the types of ads that were ran for Superbowls back to 1984.  You can view each year and see a category of types of ads then click on the ads and view them. (not all the ads [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a link just sent to me from Byron in LA. Its a chronological look a the types of ads that were ran for Superbowls back to 1984.  You can view each year and see a category of types of ads then click on the ads and view them. (not all the ads can be viewed)  <a href="ttp://www.nytimes.com/interactive/2008/01/30/business/20080131_SUPERBOWLADS_GRAPHIC.html?ex=1202446800&amp;en=395957561b582aab&amp;ei=5070&amp;emc=eta3">Link</a></p>
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		<title>New Site By Lincco</title>
		<link>http://lincco.com/blog/webdesign/new-site-by-lincco/</link>
		<comments>http://lincco.com/blog/webdesign/new-site-by-lincco/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 03:38:44 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/webdesign/new-site-by-lincco/</guid>
		<description><![CDATA[http://firstimpressionsfunding.com/
This client wanted a professional looking small business lending site.
The site would consist of some static pages, two different forms and of course, on a budget.  Using wordpress and 2 plug ins I was able to set up the site with a very good SEO manager and a great forms generator.  I tried [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://firstimpressionsfunding.com/">http://firstimpressionsfunding.com/</a></p>
<p>This client wanted a professional looking small business lending site.<br />
The site would consist of some static pages, two different forms and of course, on a budget.  Using wordpress and 2 plug ins I was able to set up the site with a very good SEO manager and a great forms generator.  I tried several free templates before I settled on the final one and began customizing some of its features.  In the end we were able to launch a professional business to business site that not only has all the features the client asked for, it can be updated anytime from anywhere!</p>
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		<title>2008 Keynote Predictions</title>
		<link>http://lincco.com/blog/uncategorized/2008-keynote-predictions/</link>
		<comments>http://lincco.com/blog/uncategorized/2008-keynote-predictions/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 16:52:58 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/uncategorized/2008-keynote-predictions/</guid>
		<description><![CDATA[My predictions:

slimmer more memory iphones (easy)
itunes movie rentals (medium)
apple hovercrafts (big)

]]></description>
			<content:encoded><![CDATA[<p>My predictions:</p>
<ol>
<li>slimmer more memory iphones (easy)</li>
<li>itunes movie rentals (medium)</li>
<li>apple hovercrafts (big)</li>
</ol>
]]></content:encoded>
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		<title>1984 New Radio Ads</title>
		<link>http://lincco.com/blog/uncategorized/1984-new-radio-ads/</link>
		<comments>http://lincco.com/blog/uncategorized/1984-new-radio-ads/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 18:21:05 +0000</pubDate>
		<dc:creator>Lincoln</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lincco.com/blog/uncategorized/1984-new-radio-ads/</guid>
		<description><![CDATA[Here are the new radio ads in mp3 format.
There are two different ads, AND in two different styles.  Both ads will run, Im just deciding what style I want to go with.  I prefer the music ads, its different then what we have done before, and its easier to hear her message.  [...]]]></description>
			<content:encoded><![CDATA[<p>Here are the new radio ads in mp3 format.</p>
<p>There are two different ads, AND in two different styles.  Both ads will run, Im just deciding what style I want to go with.  I prefer the music ads, its different then what we have done before, and its easier to hear her message.  (also our first time with a female voice!)</p>
<p>Let me know what you think!</p>
<p><a href="http://www.lincco.com/1984/1984music1.mp3">music 1</a><br />
<a href="http://www.lincco.com/1984/1984music2.mp3">music 2</a></p>
<p><a href="http://www.lincco.com/1984/1984games1.mp3">games 1</a><br />
<a href="http://www.lincco.com/1984/1984games2.mp3">games 2</a></p>
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<enclosure url="http://www.lincco.com/1984/1984music1.mp3" length="1003102" type="audio/mpeg" />
<enclosure url="http://www.lincco.com/1984/1984games1.mp3" length="987220" type="audio/mpeg" />
<enclosure url="http://www.lincco.com/1984/1984games2.mp3" length="993071" type="audio/mpeg" />
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