LincCo Blog

3 New Billboards

Lincoln — Wed, 21 Apr 2010 21:49:16 +0000

We are going to advertise on 5 billboards here in Springfield, here are three that I am getting ready.

The Audi board is a simple and straight forward affair. Audi clean, Audi Simple.
The Prius board is a remake of a current Prius ad, there was no template so I made my own.
The Used Car Center board is and old school eye catcher. It took several tries to get something that worked.

New “19 Years” Logo For Reliable

Lincoln — Thu, 15 Apr 2010 14:37:35 +0000

I put this together by mixing some elements of an old design I had abandoned with some new ideas. The superstore is celebrating 19 years in business and we just installed a new flag pole with a huge American flag now flying high at the corner of Sunshine & Hwy 65.

Market Report Sample.

Lincoln — Tue, 23 Feb 2010 22:57:16 +0000

The important comparison is YOY (Year on year) as March is generally a month of high sales (depreciation benefits).

Overall Market:

- Passenger car sales up 4.2% (year-on-year) from 98,752 to 102,899 cars, mainly due to higher compacts & premiums. Great way to start the fresh financial year, though not everyone is optimistic of the economy recovering just yet.

- Utility vehicles nearly the same @ 22,300 UVs. Seems like Xylo is a success and is perhaps the only UV that is posting positive growth (not considering niche or small segments). Could be that commercial buyers have tightened their purses more than individual buyers?

- Diesel cars now account for 31% market share (source : BusinessWorld) helped, no doubt, by India’s national engine (the Fiat 1.3 multijet ?)

Hatchbacks:

- Maruti’s erstwhile champion – the 800 – is now down to its lowest ever monthly sales report of 2,345 (down 47% YOY and 3.5% MOM). Pull the plug, MUL, or reposition (read = cheaper) to take on the Nano?

- The competent Alto continues its domination while all A2 segment Marutis (Alto, WagonR, Zen, Swift, A Star) total up for 46,810 cars sold in April! That’s nearly 60% of the 3 – 5 lakh hatchback segment.

- News has been filtering in that the Zen Estilo sales are sliding. I don’t see the point in making this car which is nothing more than a WagonR clone under the skin. Behead the Estilo and move on! Too bad about what happened to the “Zen” badge though. Everything that the original zen created, was washed out by the weird Estilo.

- The i10 has driven Hyundai’s cause to growth, this car combined with the Santro sold 20,140 units – a 7.3% YOY growth.

- While the Indicas (old + new) have grown 16.2% YOY, their monthly fall is in line with the worst. A whopping 37%. Clearly, the Vista is not doing for Tata what it should have done (bad positioning, too similar to the old Indica). This explains Tata’s recent move of introducing a cut-price Indica Quadrajet. The Indica at one time enjoyed its supremacy as the only diesel hatch, that has changed with the Swift, Palio and soon-to-be-launched Ritz.

Call To Action Generator, See It!

Lincoln — Thu, 17 Dec 2009 21:59:24 +0000

Fun, simple and occasionally useful! Follow this link >>>

Multimedia tools and their free alternatives

Lincoln — Mon, 07 Dec 2009 16:47:58 +0000

Multimedia Tools… Nice article that shows the expensive industry standard, and then shows some free alternatives

Link >:>>

Wordpress app for iphone

Lincoln — Mon, 30 Nov 2009 05:26:56 +0000

I recently picked up a used first gen iPhone and got it unlocked and jailbroke. I found a free app at the I phone store for updating your wordpress sites from your iPhone. This post was from my t-mobile network iPhone

Web Based Photo editor

Lincoln — Fri, 16 Oct 2009 02:19:07 +0000

The draw back to being away from my machine at home or work is having access to a good photo editor. I get frustrated with gimp and just want a simple and straight forward app that can crop and resize with specific controls. I found this web based photo editor that has a lot of features and many of them are available for free, the better filters and fancy tools are premium features. For a quick and dirty crop and resize its hard to beat. http://www.picnik.com

My job is over, the Ad-O-Matic is here.

Lincoln — Mon, 12 Oct 2009 16:50:51 +0000

The Ad-O-Matic from James Kiersted on Vimeo.

Five Minute Book Cover Design

Lincoln — Thu, 27 Aug 2009 17:49:09 +0000

Here is a quick and dirty design idea for a book or magazine cover.
Grab an image from the library of congress on flickr, make sure rights usage is clear.
Make your background a solid color. Drop A Helvetica Title On It.
Use any additional artwork very minimally.

Call it done!

This one took me five minutes…

On Site and Off Site SEO

Lincoln — Mon, 24 Aug 2009 20:22:44 +0000

“Onsite SEO refers to the steps that you can take to optimize the content on your blog to increase your search engine rankings. Onsite SEO is active, and involves factors that are completely in your control to optimize. Inversely , offsite SEO refers to all the other methodologies that don’t involve your own content that you can undertake to enhance your blog’s ranking in the search engines.” The complete article can be found here >>>

I found this simple description about onsite/offsite seo while searching for a list of SEO methods in order of importance. I havnt found that list yet (might have to make it myself)… but I did find this description about onsite and offsite seo with links to a series of articles about SEO steps for your blog.