9 Ways to Optimize Blogs for Search Engines

1. Keyword Rich URL One of the best ways to let search engines know that your website is highly relevant to a specific keyword phrase is by having it in your URL. There are two ways to go about this. First, you could buy a domain name that includes your keyword phrase. For example, let’s use the keyword phrase “Springfield MO Real Estate”. Our domain might look like this: http://springfieldmorealestate.com Depending on how many keywords you plan on targeting, this could become expensive very quickly. An alternate option is to add a subpage to your already existing domain. That URL would look something like this: http://lincco.com/springfield-mo-real-estate Note, when either of these results is shown on Google, our keywords will be in bold. Also, if you already have a URL set for an existing page, I don’t recommend you change those URLs because you may lose backlinks. 2. Title Tags Title tags are one the most important elements on your page. It’s the first chance to to tell search engines what your page is about, and search engines weight this particular tag very heavily. As a best practice, most SEOs agree that your keywords should be near the beginning of the title tag because it helps with rankings. Many times, you may make your title an exact match of your keyword. However, writing for search engines isn’t the best idea. Better to write for people, and then tweak your pages later for search engines. 3. Content Title For this “title,” I am referring to the copy on your page. Generally, it’s a good practice to include your page title towards the top of the page. This is beneficial for your readers and search engines. Additionally, you should wrap your title in an H1 HTML tag. I often use my exact keyword phrase as my title. While I don’t recommend writing for search engines, you can launch your article with a reader friendly article, and then go back and optimize it later. Note, be sure to keep the keywords as close to the front of the title as possible. It helps with rankings. 4. Optimize Images For every image you use, there are 3 opportunities to drop in your keywords. filename (springfield-mo-realestate.jpg) title (title=”springfield mo real estate”) alt (alt=”springfield mo real estate”) Here is an example of what the image code should look like. [<img title="springfield mo real estate" src="http://springfieldmorealestate.com/homeforsale.jpg" alt="springfield mo real estate">] Remember, you don’t want to spam your keyword on your page, so use it sparingly. 5. Description While the description doesn’t affect your search engine rankings, it’s great for increasing the click through of your existing search...

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